Leelanau vintners are proposing a Leelanau Tourist Trail which could bring millions of dollars in business to the county each year. The CraftWORKS Leelanau initiative would link together wineries, shops, galleries, restaurants, bed and breakfasts, farm markets and other local attractions to attract visitors to Leelanau year round.

Leelanau businesses must learn that their competition is not the restaurant or inn down the road, but rather Door County in Wisconsin or the Finger Lakes region of upstate New York, according to this article in the Traverse City Business News. Rick Coates, a spokesman for the vintner group points out that “We don’t need a water park, we don’t need a resort, we don’t need chain hotels.” Rather, it's the unique natural beauty and local character of the region that will bring visitors--and their business.